Insurance giant Zurich has removed its “Z” logo from all social media platforms to support Ukraine in its fight against Russia’s invasion of the country over a month ago.
The firm said it was removing the logo – a white Z on a blue background – as it did not want its meaning to be misconstrued.
The letter Z has been used as a mark on Russian military vehicles in Ukraine to symbolise support for the war.
A spokesperson for the insurer told International Adviser: “The Zurich brand has been around for 150 years. It is a trusted brand and we have proven our ability to change and respond to challenges over time.
“We are temporarily removing the use of the letter ‘Z’ from social channels where it appears in isolation and could be misinterpreted.”
The move follows Zurich’s announcement earlier in March that it was no longer accepting new domestic customers in Russia, and it did not intend to renew existing local business.
