Ten things advisers should know about millennials

By , 20 Apr 16

Millennials represent the biggest shift in consumer preferences and behaviour ever seen in a single generation. Stephen Wynne-Jones, head of marketing at Cofunds, discusses 10 characteristics advisers need to know about these 20-30 somethings.

1. They’ve grown up without a bull market
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1. They’ve grown up without a bull market

Millennials started coming of age just as the dot.com boom was about to blow up and stock markets embarked on the noughties roller-coaster ride of 9/11, global credit crises and the Eurozone debt crisis. 

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