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Ten things advisers should know about millennials

By International Adviser, 20 Apr 16

Millennials represent the biggest shift in consumer preferences and behaviour ever seen in a single generation. Stephen Wynne-Jones, head of marketing at Cofunds, discusses 10 characteristics advisers need to know about these 20-30 somethings.

2. They want flexibility
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2. They want flexibility

According to Initiative’s 2014 international report of 25-34 year olds, 72% had suffered significant setbacks following the global credit crisis and 36% had experienced a reduction in income. A hefty 69% had already significantly changed or were planning to change their career path. 

[1]63% claim they would save more if a pension account allowed multiple withdrawals through their lifetime.[2]


[1] Debunking the Millennial Myth – Initiative, 2014

[2] BNY Mellon/University of Cambridge

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.