Ten things advisers should know about millennials
By International Adviser, 20 Apr 16
Millennials represent the biggest shift in consumer preferences and behaviour ever seen in a single generation. Stephen Wynne-Jones, head of marketing at Cofunds, discusses 10 characteristics advisers need to know about these 20-30 somethings.
Having grown up on Facebook, millennials say they would allocate 42% of their portfolio to ‘social finance’ products with a particularly strong interest in renewable energy, health, education and developing countries.
Almost half (47%) say they would exclude pension providers that don’t allow them to avoid investments with a negative social impact.[1]
But almost all millennials (95%) feel they aren’t given the option to invest in a socially responsible way, suggesting that advisers could have a core role to play in guiding them to the choices available.
[1] BNY Mellon/University of Cambridge
