Ten things advisers should know about millennials
By International Adviser, 20 Apr 16
Millennials represent the biggest shift in consumer preferences and behaviour ever seen in a single generation. Stephen Wynne-Jones, head of marketing at Cofunds, discusses 10 characteristics advisers need to know about these 20-30 somethings.
7. They seek validation from others before they take action
The internet and financial provider websites are a key source of information for 60% of millennials.[1]
But it’s peer-to-peers reviews and ‘word-of-mouth’ comment on forums and chatrooms that truly drive their actions and choices.
[1] BNY Mellon/University of Cambridge 2015
