Ten things advisers should know about millennials
By International Adviser, 20 Apr 16
Millennials represent the biggest shift in consumer preferences and behaviour ever seen in a single generation. Stephen Wynne-Jones, head of marketing at Cofunds, discusses 10 characteristics advisers need to know about these 20-30 somethings.
For many, simply being debt-free is a far greater and more pressing aspiration than investing to achieve outstanding investment growth.
Three-quarters of millennials globally say they would welcome a smartphone app that gives them information on their long-term savings.[1]
So firms that devise a programme showing millennials how to use their resources both to pay off debt and build up savings for the future could find a willing audience.
[1] BNY Mellon/University of Cambridge
