Ten things advisers should know about millennials
By International Adviser, 20 Apr 16
Millennials represent the biggest shift in consumer preferences and behaviour ever seen in a single generation. Stephen Wynne-Jones, head of marketing at Cofunds, discusses 10 characteristics advisers need to know about these 20-30 somethings.
Millennials are less willing to assure loyalty to the brands and services they use. In one US study, fewer than half of affluent millennials (those with $100,000 in investable assets) saw themselves staying with their current financial services providers in the next few years[1] – a far cry from the inertia we often associate with financial services consumption.
[1] Investing in the Future: Expectations and Motivations of Affluent Millennials for Financial Services – Ipsos MediaCT/LinkedIn
