Ten things advisers should know about millennials

By , 20 Apr 16

Millennials represent the biggest shift in consumer preferences and behaviour ever seen in a single generation. Stephen Wynne-Jones, head of marketing at Cofunds, discusses 10 characteristics advisers need to know about these 20-30 somethings.

4. They like providers who tell them something new
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4. They like providers who tell them something new

Millennials trust a provider more when it offers them not just products but helpful, useful online content. That means content has to be concise (millennials are estimated to lose interest in 10 seconds).

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